Wednesday, February 3, 2016

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Piaggio India is all set to create a new category in the two wheeler segment with an innovative design,
Unveils Aprilia SR 150 – India’s first Sport-Scooterbike at the Auto Expo ‘16

Key highlights:
1)    Aprilia SR 150 designed for India’s discerning young riders who are looking for the sensation of sport bikes and the convenience of automatic scooters in their daily city commute
2)    To be launched in August 2016, Aprilia SR 150 will be manufactured at the state of art Piaggio facility in Baramati, Maharashtra  

Delhi, 03rd Feb 2016: In yet another industry first, Piaggio India today unveiled India’s first Sport-Scooterbike – Aprilia SR 150 designed for the country’s discerning young riders who are looking for the sensation of sport bikes and the convenience of automatic scooters in their daily city commute. The innovative Aprilia SR 150 has the unique design which perfectly blends the cues of motorbikes and scooters. This cross over with its powerful 150cc engine, 14 inch big wheels like motor bikes and auto gears like motor scooters is set to carve out a new category in the country’s booming two-wheeler market.
Aprilia SR 150 is characterised by an aggressive sporty style. The design reflects the character of brand Aprilia. The distinct sportyhandlebar, the light unit included in the shield and above all the pronounced ‘beak’ on the front wheel characterise the front end. The large black 14" alloy wheels with five spokes show off the decisive and sporty design drawn from the Aprilia racing bikes. The raw power of 150cc enhances the liveliness of a vehicle born to make every city ride fun, fitted with sport street tyres and 220 mm front disc and 140 mm rear drum brakes.
To be manufactured at Piaggio’s state of the art Baramati plant, the Aprilia SR 150 is all set to be launched in the Indian market by August 2016. Aprilia SR 150 is Piaggio’s latest offering to India. With this addition, Piaggio Vehicles Private Limited – the Piaggio Group’s wholly owned Indian subsidiary again pioneers a new category in India’s premium two- wheeler market.
Shedding light on the opportunity the company sees for the Aprilia SR 150 in India, Stefano Pelle, CEO, Piaggio India said, “Piaggio India is once again set to carve out a new category in the premium two wheeler segment with the Aprilia SR 150. Aimed at catering to the desire of the discerning youth of India, this innovative cross over Sport-Scooterbike is designed to appeal to those looking for the sensation of sports bikes and the convenience of automatic scooters in their daily city commute”.
Alongside the new Aprilia SR 150, the Piaggio Group exhibited the most representative vehicles from Aprilia, Moto Guzzi and Vespa brands.
Aprilia was born into racing and is the real sporty flagship brand for Piaggio Group. With 294 Grand Prix races won in Road Racing World Championship, Aprilia holds the record for the most wins of any European manufacturer in the history of maximum motorcycle competitions. These are joined by an impressive 54 world titles: 38 in Road Racing World Championship, 7 in Superbike and 9 in Off Road disciplines.

Moto Guzzi is one of the oldest and most respected brands in motorcycle history, a legendary italian brand beloved the world over for its legendary motorcycles. Established in 1921, and acquired at the end of 2004 by the Piaggio Group, Moto Guzzi has operated continuously for 95 years at the same factory in Mandello del Lario, with its fully stocked museum on the “Eagle brand - the site is one of the most popular destinations for bikers from all over the world. The emblem of a culture and capability of building unique bikes, the Moto Guzzi models are still assembled by hand in the Mandello del Lario plant.

Vespa has been a synonym with two-wheel individual mobility since 1946 when it made its debut; with more than 18 million vehicles produced since then, the Vespa is an incredibly long-lived market success as well as one of the best known icons of Italian style and technology in the world.

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