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Launch of AdhaFULL: Tomorrow 18th October , Maurya Sheraton

From: Sonia Sarkar on Mon, 17 Oct 2016 16:08:14 Add to address bookTo: You & 1 other | See Details


Greetings from UNICEF!
We take this opportunity to invite you for the launch AdhaFULL on 18 October 2016 at ITC Maurya, New Delhi from 6:30 - 8 pmPlease find attached the detailed invite.
This initiative proposes to reach out to adolescent boys, girls, their parents and elders using a 360 degree approach to communication that encompasses a flagship 78-part TV series that will be a coming-of-age drama (AdhaFULL TV series), a 78-episode magazine format radio show (Full On Nikki radio series), IVR-based messaging (with Kaan Khajura Station), IPC toolkit for adolescent clubs comprising of – 1) audio-visual interactive stories based the TV show; 2) 10 graphic novels and 3) an interactive activity book and mobile Game app for older adolescents on gender stereotyping.
The initiative aims to:
  1. Increase the confidence and competence of Indian adolescents and their parents to negotiate and redefine strategic decision-making within the constraints presented by the social context
  2. Create a culture of change for the Indian adolescent so that they can break free (the force-field) of social expectations that limit their agency
  3. Replace cultures of silence, concealment, shame and compromise with confidence and competence for Indian adolescents
  4. Positively influence social norms that promote gender stereotypes that limit the agency of adolescents and make them vulnerable to abuse, exploitation, discrimination and violence
  5. Produce normative shifts by exposing Indian adolescents and their families to ideology and modeling that increase their confidence and competence to redefine strategic decision-makingÂ
The television series will begin broadcast from 21st October 2016 on Doordarshan National from 730 pm to 8 pm on Friday, Saturday and Sunday.Â
We would be grateful if you could interview our UNICEF Senior Officials and carry the article in your new publication.

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